Questing

Zero Budget. $1M Deposits: Inside FairMoney's Leanest Product Launch

The naira had just crashed, the budget was frozen, and the marketing team including Tracy Iwu were handed a brief with nothing in it.

Apr 16 • Daniel Adeyemi

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Why your Partnerships keep dying

Why your company is bleeding money through decentralised deals and how to build a technical implementation team that drives stickiness.

Apr 2 • Daniel Adeyemi

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March 2026

Feranmi Ajetomobi on the marketing lies of AI tools and Crypto airdrops

The marketing leader on the fallacy of "doing more with less," why airlines are the only ones cracking loyalty, and the 80/20 rule of budget allocation.

Mar 19 • Daniel Adeyemi

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3x Revenue: How Kelechi Nwaozuzu Scaled Café One

Kelechi Nwaozuzu on tripling revenue, managing 200+ staff and why leadership is about building systems, not saving the day.

Mar 5 • Daniel Adeyemi

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February 2026

DLM: From losing ₦20M to building a 'Company Factory'

David Lanre Messan (DLM) shares his journey of losing ₦20M and why the Minimum Viable Test (MVT) beats the MVP for African founders.

Feb 19 • Daniel Adeyemi

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December 2025

The “Just Start” lie

Temitope Ekundayo on surviving Erb Palsy, the death of a friend, and why resilience requires abandoning hope.

Dec 12, 2025 • Daniel Adeyemi

November 2025

Yanmo wanted run Shell, missed the Nvidia boat and doesn't care much about CVs

The Nigerian fintech co-founder wants you to stop fixing your team's mistakes and start cloning your intuition.

Nov 28, 2025 • Daniel Adeyemi

How one man wrote the early playbooks for Jumia and Konga

Chikodi Ukaiwe first thought Jumia was a scam. Then he helped build it.

Nov 14, 2025 • Daniel Adeyemi

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September 2025

The unseen power of being number Two | Adia Sowho

Renowned tech leader and the former CMO of MTN Nigeria, Adia Sowho, on why the smartest strategy isn't always about being first

Sep 27, 2025 • Daniel Adeyemi

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December 2023

AI's Light Bulb Moment and the Opportunities

What happened in (Gen) AI this year and the opportunities ahead

Dec 23, 2023 • Daniel Adeyemi

Flipping Through 30 Years of Fintech in Nigeria

How did the fintech space evolve in the last three decades, and what’s next for the industry in Nigeria?

Dec 8, 2023 • Daniel Adeyemi

November 2023

SystemSpecs: A Transgenerational (Fin)tech Company

The 31-year-old tech behemoth that powers the Nigerian government’s treasury and hundreds of organisations across Africa.

Nov 24, 2023 • Daniel Adeyemi

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