Questing

What Patricia Ndikumana learned building Wasoko's supplier network across six African markets

She managed supplier relationships across six countries for one of Africa's most ambitious B2B platforms. This is what the work actually looked like.

Sep 11 • Daniel Adeyemi

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August 2026

How Bukayo Ewuoso built a billion-naira AdTech unit at Pisi from scratch

He knew the buyers. He'd managed their accounts. None of it moved budget, and figuring out why changed how he built everything after.

Aug 21 • Daniel Adeyemi

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How Elizabeth Ajao revived a crypto product Quidax had stopped selling

She took Naira withdrawals to 99%, inherited a product doing zero transactions, and learned that fixing a number is the easy part.

Aug 6 • Daniel Adeyemi

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July 2026

Seven Months for One Yes: Levi Cee on selling Health Insurance inside Nigeria's fintechs

What he learned about long B2B sales cycles, who to sell to, and the distribution thesis that could change how Nigerians access healthcare.

Jul 23 • Daniel Adeyemi

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How Boomplay sold streaming to a market that downloaded music for free

Edidiong Ekong on convincing Nigerians to pay for music, spending a $2 million marketing budget, beating global platforms to cultural moments, and the…

Jul 9 • Daniel Adeyemi

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June 2026

How Autogon AI is cracking a resistant fraud market

Autogon AI's COO and Lead Backend Engineer on building Omniguard, surviving a pricing crisis, and selling fraud detection into institutions that were…

Jun 25 • Daniel Adeyemi

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Sporting Lagos built a community. Then had to fight to keep it.

How Sporting Lagos rebuilt its fanbase after relegation and what it cost to get there

Jun 11 • Daniel Adeyemi

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May 2026

What Your Employee Perks Can't Fix

FourthCanvas's Victor Fatanmi on the four things that determine whether people bring their whole selves to work and why trust is the hardest one to…

May 29 • Daniel Adeyemi

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Highest revenue in six months: How Bukayo Ewuoso turned dormant accounts into active ones at Eskimi

You have accounts that used to spend and stopped. Before you write them off, read how Bukayo Ewuoso approached the same problem.

May 14 • Daniel Adeyemi

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April 2026

$7.3m gets Swoop into Lagos. Surviving it is a different problem

The numbers from Eswatini looked like proof. In a market with no competition, they may have just been noise.

Apr 30 • Daniel Adeyemi

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Zero Budget. $1M Deposits: Inside FairMoney's Leanest Product Launch

The Naira had just crashed, the budget was frozen, and the marketing team including Tracy Iwu were handed a brief with nothing in it.

Apr 16 • Daniel Adeyemi

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Why your Partnerships keep dying

Why your company is bleeding money through decentralised deals and how to build a technical implementation team that drives stickiness.

Apr 2 • Daniel Adeyemi

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