Edidiong Ekong on convincing Nigerians to pay for music, spending a $2 million marketing budget, beating global platforms to cultural moments, and the lessons that shaped his approach to growth
Thank you for reading, Celestine! Who should I sit with next? If there's an operator or company whose decisions you want taken apart like this, name them.
Thanks for bringing us a fascinating peep into top-level sales hacks—and the driver behind them.
Thank you for reading 🙏🏾
I absolutely loved reading this, thank you so much!
Glad you enjoyed reading. Anything from Edidiong's playbook you'd want me to go deeper on?
Also, if there's an operator or company whose decisions you want taken apart like this, name them.
wery nice case study, big brands market differently
Thank you for reading, Celestine! Who should I sit with next? If there's an operator or company whose decisions you want taken apart like this, name them.
Very insightful case study on product explosion in Africa
Glad you enjoyed reading David! Anything from Edidiong's playbook you'd want me to go deeper on?
Also, if there's an operator or company whose decisions you want taken apart like this, name them.