Quest helps you understand how the best entrepreneurs, operators and businesses win in Africa.
How do the best businesses actually win in Africa?
Welcome to Questing.
I’m Daniel Adeyemi. Between my background as a journalist and my day-to-day work leading Growth at Startbutton, I constantly find myself wanting to look under the hood of successful African companies. I am an avid fan of learning from the smartest people in the room, and I created this publication to scratch that exact itch.
Building a business here isn’t just a final destination; it’s an active, gritty, continuous state of problem-solving. It’s questing.
What you get when you subscribe: Every two weeks, I publish a high-signal deep dive or an exclusive interview with a top operator doing the heavy lifting on the continent. We focus entirely on the mechanics of success, deconstructing:
Operational frameworks and real-world growth strategies.
The actual mechanics of scaling in emerging markets.
Direct lessons from the founders and executives who have built resilient companies.
If you are a founder, an operator, or just someone who loves learning how successful businesses actually work, I’d love for you to learn alongside me.
Join the quest.
